Our story
We make less than we could, on purpose.
Velurex Garments is a small independent label. We cut in runs of a couple of hundred, work only in natural fibres, and mend anything we made for as long as you own it.
The short version
Most clothes are made to be replaced. Ours are not.
The fashion industry runs on volume. Make a lot, sell what you can, discount the rest, destroy what is left. We could not find a version of that we wanted to be part of, so we built something smaller.
Every Velurex Garments style is cut in a limited run from natural fibre — linen, cotton, lambswool, hemp. We price it once, at a number we can justify line by line, and we hold that price. No seasonal markdown, no fake MRP to discount from.
When a run sells out, it goes out of stock. Sometimes we cut it again. Sometimes we do not. That is the trade for making things properly.
What we commit to
Three promises we will not quietly drop.
01
Small runs, natural fibres
Every style is cut in limited batches from linen, cotton, wool and hemp. When a run sells out, it stays out.
02
One honest price
No inflated MRP, no permanent sale. You pay what the garment costs to make, plus a margin we can explain.
03
Mended, not landfilled
Free repairs on every seam we sewed, for as long as you own the piece. Send it back and we will fix it.
How we got here
Seven years, four decisions that mattered.
2019
One shirt, forty samples
We spent nine months and forty rejected samples getting a single chambray overshirt right. It is still in the collection, barely changed.
2021
The repair desk
A customer sent back a jacket with a split seam expecting to pay. We fixed it free and decided that would be the policy from then on.
2023
Undyed knitwear
We stopped dyeing our lambswool. The colour you see is the colour the fleece was. It cut our water use on knitwear by more than half.
2026
Six categories, twenty-four styles
We deliberately stopped growing the range. Fewer things, made properly, restocked when they sell out.
Start somewhere
The overshirt is where most people begin.
If you want one thing to judge us on, make it the Kora Chambray Overshirt. If it does not convince you, send it back within fifteen days and we will refund it.